Responsible business at Super Ninja

Our responsible business policy (March 2026) sets out how we make choices in production, packaging and transport, and what we ask of our suppliers. On this page you can read what we already do, what our targets are and where we are not there yet.

How does Super Ninja deal with CO2 from air freight?

Our rule is: no air freight for stock. We would rather hold more stock than fly products in. If that fails for once, for example because a product sells much faster than expected, we offset the emissions of that shipment at 200%.

For 2025 and the first half of 2026 we have done exactly that: 111 tonnes of CO2, twice the calculated emissions of our air freight shipments in that period. The offsetting runs through Trees for All, a charity recognised by the Dutch CBF, in one of their certified projects abroad (certificate 17906830465450, 29 September 2026).

Offsetting does not undo emissions. That is why avoiding air freight remains the first step, and we review every exception each quarter.

In what order do we make choices?

1. Avoid: what we do not need, we leave out, in product, packaging and transport.
2. Reduce: lighter, fewer parts, fewer shipments and less virgin material.
3. Reuse where possible, for example transport materials and displays.
4. Recycle: recycled and recyclable material where technically possible.
5. Offset only what we cannot yet avoid.

Where are Super Ninja products made?

We produce as close as possible to the market where we sell, so for Europe that means in Europe. At the moment around 85% of our units are made in Europe, including the fruit fly trap, which comes from Germany. Our target is 90%. The yellow sticky traps and parts of the Waspinator still come from China; we aim to have the Waspinator made closer to Europe from January 2027.

What is Super Ninja packaging made of?

Most of our packaging and displays are made of more than 80% (by weight) recycled cardboard; some reach around 93%. One hundred percent is not possible for technical and quality reasons. If we use wood, we choose FSC certified wood. We use as little plastic as possible. Where it is needed, we choose recycled plastic if that is technically possible; for the caps and triggers of sprays this is not yet possible.

What does Super Ninja ask of its suppliers?

All our suppliers have signed our code of conduct. It includes: no forced labour or child labour, at least the legal minimum wage, safe working conditions and a way for workers to raise concerns. We classify suppliers by risk and check higher risk suppliers more strictly, with an audit or a visit. Super Ninja is a member of Sedex, the platform for responsible supply chains.

How does the Super Ninja team travel?

We prefer to meet online. When we have to travel, we go by train or car; we only fly if a destination cannot be reached within eight hours by train or car. For commuting, we fully reimburse public transport and offer a cycle scheme.

What are Super Ninja's targets?

• 90% of our units made in Europe (currently around 85%).
• More than 80% recycled cardboard in packaging and displays, and 80% recycled plastic where technically possible.
• No inbound air freight; every exception is offset at 200%.
• A cradle to grave CO2 calculation for all our core products.
• By the end of 2027 we will decide whether to apply for B Corp certification.

How will we keep you informed?

We update this policy at least once a year. From March 2027 we will publish a short progress report here every year. Questions? Email us at service@superninja.eco. Read more about who we are on About us.