Super Ninja in the news
Super Ninja has been based in Gouda in the Netherlands since 2014 and started out with a single fruit fly trap. Today we sell products against ten pests, across Europe and beyond. Here is what newspapers and trade magazines have written about us, newest first.
When did Super Ninja win the Amazon Marketplace Seller Award for the second time?
In April 2026, at the gala of the 25th Shopping Awards in Noordwijk in the Netherlands. Super Ninja also won the same award in 2024. In Twinkle magazine, Rutmer Faber, Global Amazon Performance Manager, explains how the team works on content, reviews and conversion.
Read the interview in Twinkle (7 May 2026, in Dutch)
How did Super Ninja help the Groene Hart hospital with fruit flies?
With 41 fruit fly traps, free of charge and delivered the same day by Sandra Beskers van Mourik, Head of Purchasing at Super Ninja. In September 2025 the Groene Hart Ziekenhuis in Gouda had to cancel planned operations because fruit flies had got into the operating theatres. “For us it really was very little effort”, Sandra told the Dutch newspaper AD. According to a hospital spokesperson, the traps worked well. By Sunday the infestation was over and operations resumed on Monday.
Read the article in the AD (22 September 2025, in Dutch)
Why did Super Ninja win the Amazon Marketplace Seller Award in 2024?
According to the jury, because Super Ninja started from scratch, learned from its mistakes and adjusted quickly with a well thought out strategy. In Twinkle, CEO Joost van Vollenhoven calls marketplaces “the ideal channel to scale worldwide”.
Read the interview in Twinkle (29 April 2024, in Dutch)
See the winner at the Shopping Awards (in Dutch)
Why did Super Ninja acquire the British company Waspinator?
To strengthen its position in the United Kingdom and to sell the Waspinator outside the UK through its own distribution network. In early 2024 Super Ninja acquired Waspinator Ltd of Ilkley, Yorkshire, known for its imitation wasp nest. It was the first acquisition outside the Netherlands. The British business now trades as Super Ninja Waspinator UK Ltd. Founder Richard Piddocke retired after more than fifteen years.
Read the news at MENAFN (2 February 2024, in English)
Read the news at ANP (26 March 2024, in Dutch)
Read the news at MenA (in Dutch)
Read the news at StartendeOndernemers (3 April 2024, in Dutch)
Which company topped the Huboo Ecommerce50 in 2023?
Super Ninja, as the fastest growing e-commerce company in the Netherlands. The research behind the ranking was carried out by EY. Burker Watches and Pinkcube came second and third.
Read the article in Twinkle (23 March 2023, in Dutch)
How did the Super Ninja ant bait box get onto supermarket shelves?
Through Bunzl Retail & Industry, which placed the ant bait box in the major Dutch supermarket chains in 2021. In the Levensmiddelenkrant, CEO Joost van Vollenhoven explains how pest control grew in a few years from a small shelf space into a full product category.
Read the article in the Levensmiddelenkrant (16 March 2021, in Dutch)
When did Joost van Vollenhoven become CEO of Super Ninja?
On 1 July 2020. He previously worked at Unilever for twelve years and was business director of the fashion house Viktor & Rolf. Founder Ferdinand van der Neut went on to focus on product development. Around the same time, Fruit Fly Ninja was renamed Super Ninja, as the range grew beyond fruit flies.
Read the article at AGF.nl (30 June 2020, in Dutch)
What did Super Ninja research with Wageningen University?
New solutions against pests such as ants and mosquitoes, researched by student teams from Wageningen University & Research. The collaboration started in 2019, when Super Ninja was still called Fruit Fly Ninja.
Read the article in Biojournaal (20 August 2019, in Dutch)
How can journalists contact Super Ninja?
Email service@superninja.eco. Our customer service team will pass your question straight to the right colleague. Read more about who we are on our About us page.
Use biocides safely. Always read the label and product information before use. Fruit fly trap: authorisation number GB-2026-1354-002 (United Kingdom).
