About us
About Super Ninja: pest traps from Gouda
Super Ninja is a Dutch brand from Gouda that has developed traps and products against household and garden pests since 2014, from fruit flies in the kitchen to wasps in the garden. The company behind the brand is Fruit Fly Ninja B.V., with its own R&D team. You can find our products in this webshop, on Amazon and in shops.
Here you can read how Super Ninja started, how we develop and test our products, who works here and how to reach us.
- 2014 founded; the first trap came out in 2016
- 9 pests we have a solution for, from fruit flies to mosquitoes
- 84.9% of fruit flies caught within 24 hours (lab study SAGEA 4540.SAG, 2021)
- 7 countries our webshop delivers to, in six languages
- 15+ employees at our office in Gouda
Our story
How did Super Ninja start?
Super Ninja started in 2014 with fruit flies. Founder Ferdinand was stuck at home a lot after a knee injury and got fed up with the flies above the fruit bowl, and with products that did little or meant spraying in your own kitchen.
There had to be a smarter way: a trap you put down, that lures the flies in and that you can then forget about. That is how the Fruit Fly Ninja was born, the fruit fly trap Super Ninja launched in 2016. A year later it was on supermarket shelves too.
That approach still applies to every product: one solution per pest, with an effect we can explain and, where possible, have measured.
Timeline
How has the Super Ninja range grown?
From one fruit fly trap in 2016 to solutions for nine pests in 2026.
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2014
Super Ninja is founded.
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2016
The Fruit Fly Ninja, our fruit fly trap, comes onto the market.
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2017
The fruit fly trap is sold in supermarkets.
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2020
Yellow sticky traps against fungus gnats in houseplants.
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2021
A trap for silverfish.
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2022
Products against ants and cockroaches.
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2024
Products against moths, mosquitoes and flies.
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2026
Our own webshop for seven countries, in six languages.
How we work
How does Super Ninja develop and test its products?
Every product starts with the pest: how it lives, what attracts it and where it hides. Our R&D team turns that into a trap or product you can use without any hassle, and has its effect measured where possible.
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Research into the pest
For ants, wasps and silverfish, Super Ninja commissioned research by student teams from Wageningen University & Research (2019 and 2020). We also use that knowledge in our advice articles.
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Lab tested
The effect of the fruit fly trap was measured in a lab study commissioned by Super Ninja for the authorisation dossier: 84.9% of fruit flies caught within 24 hours (SAGEA 4540.SAG, 2021).
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Authorised as a biocide
A biocide may only be sold with an authorisation. In Great Britain the fruit fly trap is authorised under GB-2026-1354-002 (EU: EU-0027771-0000), and the fly trap holds EU authorisation EU-0027004-0000; the number and directions for use are on the label. Use biocides safely. Always read the label and product information before use.
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Not everything is a biocide
Our moth traps, yellow sticky traps, silverfish trap and cockroach trap are not biocides. They are traps that catch the insects and show whether and where there is an infestation.
Team
Who works at Super Ninja?
More than 15 people work at Super Ninja, at our office in Gouda. Together we develop, test and sell our products in seven countries.
Who writes and reviews our advice articles is explained on About our advice articles.
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Joost van Vollenhoven
CEO
Joost runs Super Ninja as CEO and is managing director of Fruit Fly Ninja B.V. He is responsible for the direction of the brand and the growth of Super Ninja in Europe.
Where to buy
Where can you buy Super Ninja?
You can buy Super Ninja in this webshop, with delivery to the United Kingdom, the Netherlands, Belgium, Germany, France, Italy and Spain. Our products are also available on Amazon in those countries and in shops.
The range differs per country: not every product is available everywhere.
Responsible business
What does Super Ninja do to run a responsible business?
We only state what we can back up with facts. Around 85% of our products are made in Europe. Most of our packaging is more than 80% recycled cardboard. All our suppliers have signed our code of conduct, and we are a member of Tuinbranche Nederland (the Dutch garden trade association).
Company details
What are the company details of Super Ninja?
- Brand
Super Ninja
- Company
Fruit Fly Ninja B.V.
- Address
Wijdstraat 1B, 2801 KA Gouda, the Netherlands
- Chamber of Commerce (KvK) number
67964664
- VAT number
NL857245090B01
- Founded
2014
- Management
Joost van Vollenhoven (CEO)
- Team
more than 15 employees
- Subsidiaries
Super Ninja Deutschland GmbH; Super Ninja Waspinator UK Ltd, holder of the British authorisation of the fruit fly trap
- Member of
Tuinbranche Nederland
- Customer service
service@superninja.eco or the contact form
What is Super Ninja?
Super Ninja is a Dutch brand from Gouda that has made traps and products against household and garden pests since 2014, including fruit flies, fungus gnats, moths, ants, silverfish, cockroaches, wasps, flies and mosquitoes. The company behind the brand is Fruit Fly Ninja B.V. Not to be confused with the film The Super Ninja (1984) or the AI assistant SuperNinja.
What is the difference between Super Ninja, Fruit Fly Ninja and Fruit Ninja?
They are the same brand and the same fruit fly trap. Fruit Fly Ninja is the original name of the trap and still the name of the company behind Super Ninja: Fruit Fly Ninja B.V. Many people also call the trap "Fruit Ninja"; we have nothing to do with the game Fruit Ninja. See our fruit fly traps.
Where are Super Ninja products made?
Around 85% of our products are made in Europe; the fruit fly trap comes from Germany. Our head office and R&D team are in Gouda.
How do I contact Super Ninja?
Email service@superninja.eco or use the contact form. We reply in English, Dutch, German, French, Italian and Spanish.